How to Sieve Through Fake Pages

According to Library of Congress Research 2009, the footwear sub-sector is a part of a large fashion industry that is made of multiple smaller enterprises like Fashion House, Boutiques, wedding consultants, Event Planners, Costume Designers, various fashion suppliers (shoes, hair, makeup), photographers, favors/bridesmaids gifts, music, honeymoon related, etc. Consequently, these smaller sub-sectors have smaller composite suppliers that can be very local and likely will be small and privately owned. Thus, creating threats like mixing substandard products with quality ones and on the other hand creating opportunity for customers to explore a large number of vendors and options. In this article, I will discuss how you can sieve through such a large option of footwear available online or in a physical store.

The local footwear shops in Nigeria where Specta Store is serving are often few and far between each other, except those in the open market (usually informal) that features confusing myriad of varieties that are often mixed with substandard quality products for the same price as the quality ones. The owner of Specta Store has had direct contact with all four of the closest/catchment area competitors in their Lagos outlet to understand the root cause of the problems and also the customer’s pain point. To achieve this, the owner actually bought goods from one of these shops that might go out of business soon. The second location by a similar vendor with same attributes in Jos has also gone out of business, after providing poor customer satisfaction amongst other issues. In this industry, what is most essential is to make sure that; customers who purchase footwear get what they purchased as perfect as described or advertised. Anything less is going to mean sending customers away.

What we have noticed in Specta Store is that, clients will purchase footwears and accessories after intimate inspection and fittings. The clients of Specta Store will often visit the nearest shop several times to get just the right item. Therefore it is necessary for a footwear clients to actually come back to the shop, a task that is often tedious and time consuming for the ever busy target customers. This calls for the need to create an online store with features that are very identical to physical visit and intimate inspection and fittings.

Considering the above, Specta Store is designed to alleviate the complexities surrounding the current situation of the online market, coupled with the stress of trying to sieve through fake pages and less than honest description of shoes by real vendors. Specta Store sources and handpicks qualitative and budget friendly shoes, communicate to our customers through different convincing ways, take very clear pictures of shoes, share our vision and voice with which in turn gives the customer a close to real life view, builds trust and solves the numerous doubts customers are faced with when making a purchase with common questions like;

• Is this vendor for real/legit?
• Why should I trust this vendor with my money?
• Are these shoes original?
• Are these shoes brand new or thrift?
• Are these shoes durable?

We are constantly innovating and looking for more diverse ways and  different active platforms to reach and infuse our brands into our ever growing customer base and introduce them to our products and community and convert them to loyal customers and lovers of our products and vision. When they can relate with our personalities and believe in our vision and dream, they will want to identify with us, buy our products and spread the words.

Clearing all these doubts also helps the vendors to close deals seamlessly and on a trustworthy note.

Our customers appreciate a fresh breeze of transparency, customer to vendor relationship and friendly atmosphere as opposed to the usual lackadaisical big-company stiff and robotic rigid responses. We have a history of excellence and are constantly innovative to create a refreshing and safe space for our customers which compliments us as the perfect brand designed to create an opportunity for all types of women to afford shoes that will make them comfortable and stand out in their individual style effortlessly.

We serve our customers with passion, integrity and transparency thereby making them feel secure in our space and making it easy to solve any challenges they have with the complexities around customer protection.